But he believed it could, and should, be an amazing one. In 1999, digital video was a frustrating experience. Gej was passionate about video and believed everyone should be able to enjoy the videos they want, how, when and where they want. The DivX Story begins with Jerome “Gej” Rota. They’ll need a much more comprehensive lineup than that to make the DivX option a meaningful addition to CinemaNow’s service.We have always been obsessed with making video better. The challenge for DivX and CinemaNow will be to persuade more studios to embrace the DivX format and DRM so far, the only announced taker in Hollywood is Sony Pictures. The D-Link set-top is a solid entry into the field, although it suffers from the same limitations as everybody else’s ‘media extenders’: it’s compatible with only a portion of the vast online universe of video. DivX plays in that arena, too, with its DivX Connected boxes (currently available only from D-Link). In other words, it’s a practical living-room solution for online movie rental sites.Īpple, Netflix and have a different strategy for delivering rented movies to TV sets: they stream the flicks to specialized set-top devices (such as the Apple TV, Roku’s Netflix box and Sony’s back-of-the-TV Bravia Internet Video Link). And unlike other DRM approaches in the market, DivX enables rented movies to be burned onto disc, not just download-to-own files. For most people, that would be a DVD player.

The DivX DRM enables people to play the files on every DivX-certified device in their personal domains.

DivX’s codec is impressive, but the main improvement the deal offers consumers is an easier way to play the movies they rent or buy on their TV set. On some unspecified date in the future, the latter will offer customers the option of downloading movies in the DivX format (using the DivX DRM) instead of CinemaNow’s usual Windows Media files. See About archive blog posts.ĭivX announced another ally today: the downloadable movie site CinemaNow.

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