Here's a quick screenshot of some of the platform's features.

Film a 'short' with back or front-facing cameras.

Upload pre-created content from a camera roll.Record segments of a 60-second clip or a full minute-long video.When you tap Create, it opens to a camera screen that allows you to: Once you click it, you'll see 'Create a Short' from the menu. When you land on the home screen, you'll see the '+' icon on the lower center navigation. When you have the YouTube app, creating a Short is one tap away. In fact, more than 70% of Shorts are longer than 15 seconds.Īlthough Shorts is still in its infancy - and only time will tell how viable it is as a marketing tool – this feature still deserves your attention, especially if you already have a video strategy on YouTube.īelow, I'll walk through the basics of YouTube Shorts and what opportunities it presents for marketers pivoting to short-form content. Most notably, the time limit on Shorts has expanded to 60 seconds, and many creators take advantage of every second.

By July 2021, Shorts officially launched globally in over 100 countries. In March 2021, less than a year later, the Shorts beta was fully released in the U.S., quickly surpassing 6.5 billion daily views. The launch of YouTube Shorts comes at a time when many social media platforms are making a drastic pivot towards video content - specifically short-form content.Įven in its most basic beta form, the Shorts feature saw solid performance in India. Shorts must be 60 seconds or less and do not disappear like Instagram Reels or Snapchats. You can enhance Shorts with features such as video segmenting, app-based recording, and musical overlays.

YouTube Shorts are vertical, short-form videos that you can create or watch on YouTube.

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